Companies in the home improvement industry need to continuously refine and develop their marketing strategies to generate leads successfully. In fact, statistics show that 54% of marketers claim that driving quality leads is their biggest challenge. Hence, picking the best platforms and tools to generate contractor leads is significant to attaining business success in the industry’s landscape.
If you are wondering how to get more contractor leads, a long list of lead-generation websites and lead-generation strategies are now accessible online. Here are the top 5 lead generation platforms to acquire more contractor leads:
Facebook Business
Social media, particularly Facebook, has billions of users globally, making it one of the best platforms for generating potential leads and consumers. By creating a Facebook business profile, contractors who offer any home improvement services can freely advertise valuable and relevant content through Facebook ads. Sharing images, videos, or company updates could establish credibility and have a great chance of converting followers and audiences into leads and customers.
Moreover, creating a Facebook business page to market your home improvement services is free, and Facebook ads are affordable and could offer huge discounts. Therefore, Facebook is an excellent platform for prospective home remodeling consumers, so generating home improvement contractor leads would be much easier.
Google Business Profile
Another best way to get contractor leads is to set up your Google Business Profile. Formerly known as Google My Business, this platform allows users to find your business on Google Search and Google Maps promptly. It is an excellent tool for making your home improvement business and services visible in Google’s search results through search engine optimization.
Google Business Profile works best with contractors in varying industries, such as general, local, commercial, electrical, Home Depot, and commercial contractors. Further, it helps your business collect reviews, which could be the basis of potential leads and clients availing services.
Angi Ads
Angie Ads, previously named Angi, is a lead-generating platform that allows a business to create a profile that matches the prospective customers in your area who are looking for home improvement services. However, Angi Services requires a fee for your subscription, advertising costs to promote your services, and new leads when you receive them.
Like Google Business, Angi Ads is beneficial for companies in home improvement. It boosts their presence in Google’s search results and asks for reviews to establish a business’s online reputation. This platform is also easy to navigate and is available via website and mobile app.
Home Advisor
Home Advisor is a lead-generating platform that uses online marketing and commercials to find potential customers who are looking for contractors in their area who offer home improvement services. Home Advisor works whenever a customer searches on Google for contractors near their location, and it collects the data of a potential lead that can be distributed to multiple contractors. These contractors will now offer their home improvement services and projects depending on your set budget.
Home Advisor is easy to manage via website and application and is more applicable for contractors who have clients with costly home improvement jobs, such as general contractors and roofers.
Intercom
Meanwhile, using platforms with live chats is also essential to instantly generate contractor leads. Intercom is also used in lead generation, which allows leads to interact and chat whenever they send a query about a home improvement project.
The intercom could be fully automated with chatbots and widgets customized to target visitors or possible contractor leads. This would keep your prospects engaged in visiting a site when looking for home improvement services.
Why Choose HomeGuru Leads for Lead Generation?
If your home improvement company is searching for best solutions to generating high quality leads, HomeGuru is the best choice for you. We are a lead generation agency that caters initiation of leads for home service providers.
Through valuable home service marketing for over 10 years, HomeGuru can provide you a custom-built landing page on our platform that could pave the way for lead conversion into potential customers. We ensure generation of exclusive and high-quality leads with direct sourcing that may help you grow your home improvement business.
Conclusion
In the competitive landscape of the home improvement industry, it is vital to find ways to continually develop strategic approaches to generating more contractor leads for a business’s success. It is fundamental to utilize and optimize platforms and tools that could help you attain leads successfully and convert them into clients.
If you are looking for high-quality leads for your home improvement business, read more at HomeGuru Leads or visit our website for more information.
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